Box Co.

I agree with Luke on the hazards of the Box Company project. I think if the company is willing to seriously commit to a web presence then they might have a shot. At least the product for the Box Company is relatively feasible when compared to that of MMP. MMP just needs to stick to their core competencies and maybe look for other avenues on pursuing their label project. Lets say stamps on an air conditioning unit or Wood burning stoves...
The Box company should seriously consider marketing their product to other Businesses on a larger scale. But before they even consider reaching to a broader and different demographic they need to get their finances under control. Hiring an accountant on a full time basis would be an excellent start. They might find that there is no money available for them to even start a website let alone maintain it. But at the same time they might have to take a loss to get some kind of marketing of their product. No additional revenue will ever come in if they can't let people know what kind of product they have. It's not like they are located in a high tourism area. Once they realize this and quit thinking of a website as an afterthought then maybe there may be some room for expansion. Otherwise their product will just continue to be purchased by regulars who are getting older and they'll continue to be the only two people involved in their business.