Strengths of MMP

Guys here are some thoughts about the strengths of MMP.

MMP has a risky idea of entering into the wedding business. As a company that deals with industry-type of products this venture may be considered too far outside of the box. Even so, MMP does have some resources, which may help guide them into this endeavor.

MMP is a well-established company, which has been in business since the mid 1960’s. Their facility is located in Cedar Rapids, which is a major metropolitan of Iowa with an easy reach to the rural communities. They also have the capability to expand well outside the state since major arteries such as I380 and Highway 30 run through Cedar Rapids.

Their expertise is working with metal such as steel, to produce items such as electronic cabinets and enclosures. They have an impressive reputation and are ISO certified. Additionally, since a woman owns them, their venture into the wedding industry may not be viewed in such a negative manner. If they were in a setting where B2B transactions were taking place, other businesses may appreciate this fact and be more willing to work with them. Really stupid, just not sure what to say about that…

MMP has the capabilities to mass-produce items such as the wedding placards or plaques on large scale. They already have machinery and equipment in place to easily switch over to work on potential future wedding orders. Items such as laser cutters, robotic welders, machining, powder coating, etc. are very expensive equipment that require minimal human labor. These pieces of equipment can be programmed with a design and left alone to do the work. Their intent is to use these machines to the maximum potential to try and bring in as much revenue as possible. The increase in production may help improve overall efficiency. MMP may be able to lower their average cost per unit of production by increase the amount of production from their facility. This may help improve their economies of scale by spreading out their fixed costs over all of their goods, instead of just the electrical boxes.

Forrest