SWOT analysis of Box Company

hey guys,
Here's a basic SWOT analysis that I came up with. Please feel free to add to the list. I'm having some problems with trying to find opportunities for them. Other than B2B opportunities and improving their marketing...

Strengths:

• Family run business
• They have a well developed core competency especially with the hand crafted cowboy hat boxes
• They have many years of experience with making their product.
• They have the advantage of a business already in place with the tools and equipment to increase productivity
• They are able to provide a different product that is handcrafted and can be hand painted
• They are able to respond to orders relatively quickly since they have no red tape, no need for higher management approval, etc.
• They are able to give really good customer care, as the current small amount of work means that they have plenty of time to devote to customers unless they are on vacation
  
• They can change type of production quickly if they have custom orders.
• They have minimal overhead, so they can offer good value to customers

Weaknesses:

• They could improve on accounting processes and developing a business model
• They have no experience whatsoever in running a business
• The Box company has no market presence and little reputation outside the state of Iowa
• They have a small staff with specific skills, which means that they aren’t very flexible. One person can’t really do the other’s job.
• they are vulnerable to vital staff being sick, leaving, etc.
• their cash flow has been unreliable since their forecasting is unpredictable
• They are limited in their technological capabilities.
• Spreadsheets might be a good thing along with an accountant since they can’t tell where they are gaining or losing money
• They have no resources in Iowa (in terms of wood) they buy a majority of their products from Russia
• If they plan to expand at all they need more employees to take care of customer service, marketing, design, ordering, managing, planning etc.

Opportunities:

• Their business sector is expanding, with many future opportunities for success especially with online ordering and internet marketing
• Many opportunities when it comes to B2B especially with unfinished boxes or simple to mass produce boxes

Threats:

• Will developments in technology change this market beyond their ability to learn how to use them? They are very unskilled in technology and not only is it passing them it’s also lapping them. They just want to be able to make their company run smoother with technology with little maintenance
• If another company around the U.S. really took off with their Internet marketing then they could become a much larger competitor and ruin any market position that they may have achieved.
• Ultimately they are most vulnerable from other competitors because they have no business model while other companies obviously do and because they have no technology within the company.

~Forrest