Box Co. as B2B

Guy's,
Here's some advantages as to why the Box Company might want to consider being more of a B2B company rather than a B2C...
Advantages of B2B for the Box Company:
**Because most B2B operations rely more on long-lasting business relationships and high volume "big kill" transactions the costs and time searching for buyers is minimized.
**If they have a larger operation then productivity among potential additional staff will increase.
Also with a B2B they will be able to minimize the amount of inventory on hand because much of their product will be sent directly to the retailer. Whether it is unfinished or mass-customized.
**Additionally, they may be able to work with these larger operations in some kind of collaborative effort. Maybe larger companies like Crate and Barrel can do some type of research to find out what types of designs for the boxes that customers prefer. Instead of the Box Company having to shell out the costs for a new design department, other businesses can have their own design department, which sends the specifications to them.
~Forrest