ebay advantage

If the Box Company placed their products on Ebay they will be able to expand their small customer base to a large, worldwide customer base. This may be the most efficient and cost-effective strategy for them to consider. Additionally, as potential buyers bid on their product they will have some form of research into how much customers are willing to pay for their product. With this they may find out that they have been underpricing their custom made products.
With continuous use of online auctions, the Box Company may be able to build a relationship with some customers and get more customized orders for these customers. These customized orders are more time consuming but can generate additional revenue because of the higher price they'll charge. Doing a quality job on their product can build a sense of loyalty to the Box Company and may result in a better reputation in the industry. This can end up on the comments section about them as a seller on the ebay site.
~Forrest