Benchmark, Andrew Crawford Website

Guys,
here's what I was looking at for Andrew Crawford's website. I thought it was comparable to that of the Box Co.
Andrew Crawford-fine wooden boxes. www.fine-boxes.com. He sells highly decorative boxes that are custom made and hand crafted. Many are incorporated with metal hinges or brass key locks. On Andrew Crawford’s front page, there are numerous pictures automatically displaying the different varieties and styles of boxes that he offers. The front page is constructed with a simple yet classy design that The Box Company should consider when trying to delve into the online market. On the left side of the page, there are portals to different areas within the site. The layout is simple enough for the shoppers who are not so Internet-savvy, but still offers enough of the complexities that the seasoned Internet shoppers are looking for in a website. The website is constructed mainly as a B2C site but there is a slight push towards the B2B, with products that are meant for corporations that are looking for gifts for their clients. The intent is for businesses to order large quantities of boxes and have them readily available to give to their clients. Whatever direction The Box Company decides to take with their website, at a minimum, the prior example should be taken into consideration. This will at least give them an opportunity to market towards the large corporations and gain larger order quantities.
~Forrest