One more...

Guys,
This company clover wood is what I thought that the Box Company should use as a pinnacle of their Benchmark. I think it's what the Box Company wants to be in the future, when it comes to their website, business, and e-commerce. www.cloverwood.com Their website is constructed similarly to that of Andrew Crawford’s site. It offers numerous types of boxes and also has a push towards the corporations with a specialty and corporate gift box portal. The ordering process is done through an online form that the customer fills out online and submits through email. Most of their products are sold as a mass-order with a minimum purchase of 100 boxes. But they also offer the capability to the shopper for special designs with a special quote section. The site is constructed in a simple manner and doesn’t turn off the shopper with the processes of box construction. Many shoppers enjoy the convenience and quickness of shopping online and may not want to drudge through the excess material. Other products they offer that The Box Company doesn’t are items such as cigar boxes, wine boxes, and individual compact disc boxes. These are all items that The Box Company should consider making if they want to expand their business to a more diverse demographic. There is a large market that Clover Woodworking is appealing to and by looking at their website it gives the shopper the impression that their product is selling. Additionally, when wooden boxes is put into the Yahoo search engine, their website comes up as number three on the most searched links. This shows that their online presence is working even though their website construction is very simple. The Box Company should highly consider Clover Woodworking as their own e-commerce benchmark and strive to tap into their share of the market.

~Forrest